Most Important On-Page SEO Ranking Factors

Most Important On-Page SEO Ranking Factors

Jan 22
Most Important On-Page SEO Ranking Factors

When trying to make your site do better with regard to on-page optimization, it’s important that you know which factors matter most to the search engines. You may be unaware that your visitors also have a big effect on your positioning. Following the checklist below will help bring in more traffic.

Page Content

Two things in this regard: 1) demand and 2) ability to link and be linked.

Internet users come with particular needs. They represent the demand part in the supply-and-demand relationship. To satisfy the need is your job. That may mean giving “the best multimedia SEO practices” or simply giving the “best guide for choosing furniture pieces.” Let all the information on your pages be useful.

Good content is also linkable. Use outbound links to pages that are related to your topics. That’s one of the best ways to signal to Google that your content is relevant. In a study, it was found that content with outbound links beat the content without them.

Title Tag

Some say that this is the most important factor in on-page SEO, but others place it in second position. Be it first place or second place, the title tag IS always an important ranking factor to address.

The title tag must offer an accurate but concise description of the content of your page. Also, place your keyword toward the beginning of your title tag. If it’s close to the beginning it will have more weight with search engines.


Working on your URLs so that they can help you rank better should be easy. Search engines love URLs that are easy to read, and that show the hierarchy of information on the page.

Consider a URL that contains the segment computer/windows-7/system-restore. This URL is to be read by search engines as “The page talking about computers, and how to use the system restore function of Windows 7.”

Here’s another: computer/110255yyrr/Windows-7/system-restore. Obviously, the numbered fragment doesn’t make much sense to search engines (or to human visitors). The first URL will always rank better.

Also, make your URLs short. A study found that shorter URLs perform better in Google.

Site Speed

site speed

Boost your site’s loading speed if you want positive feedback and response from your visitors. Google has said time and time again, that page load speed is used as a ranking signal. A study has also found that 75% of users will not come back to a website if its pages took more than 4 seconds to load.

Three things you can do to increase your loading speed:

  • Use a Content Delivery Network. It will help in delivering content to users based on their geographic location, webpage origin, and the content delivery server.
  • Compress your images.
  • Switch to a faster hosting provider.

Responsive Design

responsive web design

Google started punishing sites that are unfriendly to mobile users back in 2015. The crackdown is still ongoing, and will continue for an indefinite period of time.

You can check some online responsiveness testing tools. There are also services designed to test each page of a website for a fee. They can check how your web pages perform on mobile devices such as tablets, phablets, and smartphones.