How to Rank Your Local Business Site in Google

How to Rank Your Local Business Site in Google

Jan 31
How to Rank Your Local Business Site in Google

Getting your business site to rank high online, especially in Google, doesn’t have to be difficult. The truth is, it only takes commitment and resourcefulness to enhance your local business’ Google ranking and performance.

The first thing you’ll want to do to enhance your website’s online presence, is to optimize your business site for the search engines. This may entail listing your business in local or national directories. You should also embed a map to your physical store, on your contact page. Optimizing your site will let search engines pinpoint your business, and make it available online. Additionally, remember to use tags, and copy on all your pages, to make it searchable online.

Another significant step any entrepreneur or business owner should consider, is to have a consistent “NAP” or Name, Address, and Phone number on their website. Google+, Yelp, and Yellow Pages are three of the most prominent references your business needs. Creating a consistent NAP for these listings will make it easier for current and new customers to find information about your business.

One thing you should avoid when claiming your business listing, is duplicate listing. Sometimes, business owners or marketing assistants might accidentally, or through lack of awareness, add a duplicate listing to an online directory. That’s a problem, because customer reviews will be split between them, which will affect your site’s ranking.

Here are some essential things to keep in mind in order to gain more opportunities to ranking high in the Google SERPS:

1.) Publish quality and relevant content

Your business can garner more traffic from content containing keywords related to your product or services. It’s a massive plus in building your brand awareness. In doing so, more and more people will begin to search your brand when looking for a particular service or product. Plus, if your content mentions and covers relevant articles and statistics, you’re likely to earn links from other content creators, which will help you rank in the Google search results.

2.) Use alt tags and link worthy sites

Alt tags and title tag optimization are essential to strengthen your website. Applying alt tags to the images in your curated content, will help you rank in the search engines due to your web accessibility. Using alt tags will make search engine crawlers index your images properly. Further, putting more effort and time into SEO and link building, will help you establish a connection with other blogs, and ultimately increase the authority of your website. In a study done by SEMrush, backlinking and on-page SEO are crucial factors to enhance ranking.

3.) Post content on a regular basis

content

Last but not least, go back to the basic rule of updating your content on a regular basis, or at least three times a week. Posting fresh and relevant content on a regular basis can attract views, and make your site more engaging. Eventually, the web crawler will re-arrange your online rankings in the search engines in a manner that will improve your visibility in the search results.