Why Your Site Not Ranking in Google

Why Your Site Not Ranking in Google

Feb 24
Why Your Site Not Ranking in Google

Having the best layout and features for your website will not guarantee that people will find you online and generate sales. Google is the most utilized search engine that drives traffic to websites all over the world. This makes having a strong presence in Google search results is a top priority. Here are the top reasons why you’re not doing well in search results, and suggested ways on how you can improve on it.

Huge number of competitors

tough competition

Good luck reaching the finish line.

Try making a simple search for your target keyword in Google. You’ll be surprised at the huge number of companies that offer the same service or product that you do. Remember that there are companies that are far more popular than yours. The chances of getting your website to appear on the 1st page are slim.

What you can do about it: Find your niche in the industry. Instead of targeting “books for sale,” make your keywords more specific to an area such as “fiction books for sale in California.”


Your site is not yet indexed (listed) in Google

This usually happens with newly created websites. Check if you’re already listed by entering the following text in the search toolbar: “site:web-address-of-your-site” without the “www.” and “/”. For example: “site:booksforsale.com”. If the search results display your site at the top, everything is okay. If not, then you need to get your site indexed.

This can also happens if Google has put your site into manual penalty and deindex your site. There are a lot of SEO strategies that you should avoid using even though it’s marketed as a sure-fire way of ranking a site.

What you can do about it: Have your website included in the Google Search Console. Give them your sitemap. This will inform Google of the pages that you want to be displayed in the search results.


You don’t have a mobile friendly version of your site

People prefer using their mobile phones more than their desktop. It’s a must to have a mobile friendly site. Visitors shouldn’t have to exert a lot of effort by pinching and dragging the page just to view the contents. Google punishes those sites that provide a bad user experience.

What you can do about it: Check to see if your website is responsive by using Google’s Mobile Friendly Test tool. If you fail in this test, contact your nearest web designer to make some improvements in your site.


Poorly optimized content

Try checking your SEO score with the keyword that you’re aiming to rank highly for. Having a low score means you need to work on your SEO strategies.

What you can do about it: Try focusing on a certain topic for each page on your site. Check to see if the content found on your site is of high quality. Every page should have a minimum of 300-400 words. This will convince Google that you offer valuable information on your site.


It takes patience to rank high in the Google search results

There are several strategies you can try in order to improve your rankings in the search results. It’s just a matter of finding out what’s wrong and taking steps to correct it. Just be patient, and your efforts will surely bear fruit.